Gaming & immersive tech talent: New ways to attract passive talent
The best gaming and immersive tech talent aren’t actively searching for jobs – they’re busy developing cutting-edge experiences, pushing creative boundaries and shaping the future of the industry. But that doesn’t mean they won’t move for the right opportunity…if it’s presented the right way.
So, how do you get on their radar without spamming LinkedIn messages or relying on job boards? Here’s how to attract top talent in 2025 without being pushy or predictable.
Create content that speaks to them
A ‘We’re hiring!’ post won’t cut it anymore. The best candidates need to see value in your brand long before they consider joining.
How to do it:
- Share behind-the-scenes development insights on LinkedIn, Twitter, and Discord.
- Post ‘A Day in the Life’ videos featuring game designers, developers or VR artists.
- Host live Q&A sessions with your team on emerging gaming trends.
Why it works: Showcasing what it’s like to work with your company attracts like-minded talent who resonate with your vision –
before they even think about making a move.
TechNET Immersive tip: Consider launching a developer-focused podcast or newsletter where top gaming and immersive tech talent can engage with your brand regularly.
Build relationships, not just a database
Just because someone isn’t looking today doesn’t mean they won’t be interested in six months. A personalised approach keeps your company on their radar without being intrusive.
How to do it:
- Keep an up-to-date database of passive candidates in your ATS.
- Send personalised check-ins – skip the ‘just seeing if you’re looking’ emails. Instead, share relevant industry news or company updates.
- Invite them to exclusive industry events, such as game jams or tech showcases.
Why it works: Staying in touch in a meaningful way makes it more likely they’ll think of you when they’re ready for a move.
TechNET Immersive tip: Use a smart CRM like Bullhorn to track interactions and personalise outreach effectively.
Engage in niche online communities
Gaming professionals don’t just hang out on LinkedIn. The best talent is active in specialised communities where they share knowledge, collaborate and discuss industry trends.
Where to look:
- Discord servers dedicated to game development, VR/AR design and AI in gaming.
- Reddit threads focused on Unreal Engine, Unity, and immersive tech.
- Invite-only forums for top-tier developers, artists, and tech specialists.
Why it works: These spaces allow you to build trust and credibility before discussing job opportunities.
TechNET Immersive tip: Don’t dive in with job ads. Share insights, offer feedback on projects and contribute value first. Strong connections often turn into great hires.
Offer ‘test drive’ opportunities
Many professionals hesitate to jump into a new role without knowing what they’re getting into. A great way to attract passive talent is through project-based engagements that let them ‘test drive’ your company before committing.
How to do it:
- Offer short-term contracts for developers, designers or AI specialists.
- Launch an advisory panel where industry experts contribute to innovation.
- Host hackathons where freelancers and in-house teams collaborate on real-world challenges.
Why it works: It gives talent firsthand experience of your culture, leadership, and projects – making a full-time move feel like a natural step.
TechNET Immersive tip: Some of the best full-time hires start as short-term consultants. Stay open to contract-to-perm transitions.
Winning passive talent in 2025
The top gaming and immersive tech professionals aren’t scrolling job boards—they’re busy innovating. To attract them, you need a long-term, value-driven approach.
By focusing on content, personal engagement, and strategic networking, you build a brand that top talent wants to be part of—before they’re even looking for a job.
Looking to connect with the best talent in gaming and immersive tech? TechNET Immersive can help. Get in touch today!
