Attracting Gaming Talent – Keep Up With Your Competition!
Attracting top-tier gaming and immersive tech talent in 2025 is no small feat. The industry is evolving fast, and the best candidates know their worth. So, what are other businesses doing to get ahead?
We asked hiring managers in gaming and immersive technology what they’re doing to appeal to leading talent this year. If you’re hiring, this is your opportunity to benchmark your strategy and stay ahead of the competition. Here’s what they told us.
71% offer a competitive salary
Are you being clear and confident with your salary offer? A strong salary remains one of the biggest motivators for candidates. It’s also one of the fastest ways to lose talent if yours doesn’t stack up.
Top tip: Use up-to-date market data, such as our gaming & immersive technology salary survey, to ensure your pay offer reflects the current expectations in gaming roles. Transparency from the start also builds trust.
71% focus on aligned company culture
Can candidates see your values in action? Cultural alignment is just as important as the job itself. Candidates want to feel like they belong, not just fit in.
Top tip: Share authentic content about your team, development practices and values. Candidates will dig into your brand before applying, so make sure your career site and socials show the real you.
71% promote career growth opportunities
Do candidates know where they can go next with you? Talent is no longer interested in stagnant roles. If you can’t show a path forward, they’ll find it elsewhere.
Top tip: Be clear about promotion routes, training investment and the skills they’ll develop. A structured development plan is a big differentiator in a competitive hiring market.
57% offer flexible or customised benefits
Is your benefits package flexible enough to suit everyone? One-size-fits-all is out. People want choice – whether that’s in mental health support, tech budgets or wellbeing perks.
Top tip: Survey your current team to see what matters most, then adapt. Offering personalised benefits shows that you treat talent as individuals.
57% offer flexible or remote working
Is hybrid or remote working part of your offer? In a previous blog, we revealed that 62% of immersive professionals perform best in a hybrid setting. If your role isn’t flexible, it might not get the engagement you expect.
Top tip: Build flexibility into your job ads. Be specific about how remote or hybrid setups work day-to-day. Having transparency can make your offer stand out.
38% focus on well-trained management
Do your managers inspire confidence and trust? A great role can be ruined by poor management. Training your leaders to support, listen and communicate effectively can directly improve retention and reputation.
Top tip: Invest in leadership training and create feedback loops for teams to share their experience. It’s a long-term win for culture and performance.
25% offer bonuses
Are there meaningful incentives beyond salary? Bonuses still have value, especially when linked to clear goals. But they shouldn’t be the only tool in your attraction strategy.
Top tip: Combine performance-based rewards with public recognition and internal celebration. It’s about motivation just as much as money!
Can you compete to attract top gaming talent?
You don’t need to offer everything at once. But in a candidate-led market like gaming and immersive tech, you do need to show intent. Take time to understand what your ideal hire really wants, and shape your offering to meet those needs. Because if you don’t, another company will…and they’re probably hiring right now.
Need help finding the right talent? Submit your vacancy with TechNET Immersive and we’ll support you from day one.
