American Bakery Chain-Store, Panera, Seeks Food Transparency Using AR
American bakery Chain-store, Panera, is launching an augmented reality (AR) ad unit that allows users to share the AR experience from the ad, across social media platforms (Snapchat, Instagram, Facebook) giving users the ability to “play” with, and share, their
Mark Zuckerberg Believes We Will Soon See a Breakthough in Augmented Reality Glasses
Mark Zuckerberg has recently expressed his optimism for the future of Augmented Reality, and how he believes this will have significant impact in the future. Ever since Facebook brought oculus rift, they have been pushing new ways of incorporating social media
VR/AR industry is booming – but finding the right candidate is limited
There are currently almost 700 virtual reality startups worldwide, from companies focusing on building virtual limbs, self-driving cars and 3-D immersive cameras, to drone technologies and wearable tech for gaming. And yet for these companies finding the right talent can
Researchers are Using VR and Drones to Help Protect Koalas From Extinction
In the study, published in the journal PLoS ONE, QUT researchers and the Australian Centre of Excellence for Mathematical and Statistical Frontiers (ACEMS) have used a combination of virtual reality (VR), aerial thermal-imaging and ground surveys to build a better
Russian Cow Uses VR to Help Reduce Anxiety
VR isn’t just limited to helping humans, but it can also be of significant help to cows. Moscow’s Ministry of Agriculture and Food claims that there are benefits to using this method – with studies showing a link between a cow’s
MIT Researchers Develop Smart Gloves That Identify Objects by Touch
MIT (Massachusetts Institute of Technology) researchers have compiled a massive dataset that enables an AI system to recognize objects through touch alone. The information gathering glove could then provide a foundation for aiding robots or be used to map out
Adobe Releases Project Aero – The latest Creative Tool for Augmented Reality
Adobe has been the go-to tool for content creators and digital artists. Now Adobe has recently released Adobe Projects Aero, an augmented reality creation app, which uses assets you’ve created in Adobe Photoshop, Illustrator and more to create visually striking
Samsung Patent Reveals Possible AR Glasses
Tech giant Samsung has had rumours swirling around regarding an AR glasses patent it has filed. The patent application was first filed as early as February 2019 but was only made public last week, and features a number of details,
MediView XR Raised $4.5 million to Equip Surgeons With Augmented Reality
Healthcare is proving to be one of the promising areas in which new AR and Virtual Reality technologies can be used to change long-established procedures. And a testimony to this is a Cleveland Clinic-backed Xr medical visualisation startup, MediView XR,
Nexus Studios Delivers AR Experiences to NFL Fans
NFL fans were greeted with a unique experience of seeing their heroes as a giant holograms integrated into the architecture of the stadium. The hologram is streamed to the phone via 5G network and as result it can produce high